Blackberry used to be the definitive smartphone for business users until the iPhone and Android really took off. The Waterloo based company released Blackberry 10 a few years ago and changed the way they fundamentally ran their backend services. Now things are different, they are outsourcing all phone development to Foxconn and has signed an agreement with Amazon to offer apps to their users. Has Blackberry lost their way?
Business users and government were all enamoured with Blackberry because of their safe and secure environment. All emails, text messages and core services used to be routed through Blackberries own internet servers. This appealed towards people who travelled, because it would automatically compress pictures and attachments. The process resulted in less roaming fees for data consumption and telco companies actually sold Blackberry data plans as a separate entity.
Blackberry 10 changed the way data on the phones works by abandoning their internet service and now all information is delivered by the phone company. Not only does this result in higher costs for roaming and data but everything is less secure. BBM is the only facet of the modern day operating system that actually is still done through Blackberry, but it is a small compromise.
Most government and businesses have mostly abandoned Blackberry, you would be hard pressed to go a few weeks without another agency not renewing their contracts and going with Apple or Google. There simply isn’t any compelling reasons to stick with the company, when it involves a hefty cost of infrastructure and a less secure experience via Amazon.
I am not sure if most Blackberry customers are aware of the privacy ramifications of having Amazon services loaded on all Blackberry 10 smartphones. This will result in many peoples personal information being shared in order to serve you apps, books, magazines and videos easier.
Blackberry has lost its charm. I had every single phone since the original Pearl and stuck it out until the Q10 and Z10. Blackberry World is a ghost town and the company is letting go most of their development relations team. This will result in less apps being added in a native format, after all, 48,000 apps on World is done by a single developer. There is no BIS services anymore, which prevents me from saving money on roaming and traveling. Now the phone quality is diminishing with everything being outsourced to China.
I will stick with my iPhone 5 from now on, since the build quality is assured and I don’t have to worry about where my next app is being downloaded from or have to sideload in content just to get Instagram working.