Comixology is one of the most dominant forces in digital comic distribution on Android, iOS and a myriad of other platforms. The company released a new infographic today that outlines its core markets and it is quite clear that 51% of their users live outside the US.
ComiXology was founded in 2007 and launched the Comics app as an iPhone app in 2009. I spoke to Steinberger shortly after the launch, and he was pretty excited that comiXology could offer 100 comics, with 40 more in the queue, and that readers could buy them in-app rather than having each comic be a separate app, which had been the paradigm up till then. And from the very beginning, comiXology was promoting brick-and-mortar stores, with a built-in comic shop locator and an affiliate program. Also, at the time of the interview, the app cost 99 cents to download (being an early adopter, I paid for it) and it was the top selling book app in the iTunes Store.
Not even five years later, comiXology has a library of over 45,000 comics from 75 different publishers, and they announced this week that they have downloaded over 6 billion pages of comics—4 billion pages in the past year alone. That looks like exponential growth, but it’s interesting that they have switched from the number of comics, which is what they usually talk about, to pages: In September they announced that they had reached 200 million downloads. But maybe they just thought 6 billion was a more impressive number.