Archie Comics has had a very solid year with their digital distribution system recording a record amount of sales. In April of 2013 Archie followed the trend of releasing the digital editions the same day as their printed counterparts. They also released Archie Unlimited program that sees customers pay $9.99 a month and they can download as many comics as they want on iOS and Android. To celebrate this monumental year Archie is donating over $1 million dollars worth of books to Toys for Tots.
“We couldn’t think of a worthier or better charity to donate our books to than Toys For Tots,” said Archie Comics CEO Jon Goldwater. “We are extremely proud to encourage children to discover reading who may not have the opportunity and hopefully enrich their lives through our characters.”
“Our nation’s less fortunate children deserve the resources to learn and experience the joy of reading,” said retired Marine Major Bill Grein, vice president of the Marine Toys for Tots Foundation. “The Toys for Tots Literacy Program provides the gift of reading, which can leave a lasting impact on a child even after the holidays are over. Thanks to Archie Comics we are able to reach thousands of additional children who might otherwise be overlooked this Christmas season.”
Archie is also petitioning their fans to donate books on their own volition as part of the “Archie’s Give-a-Book Program.” In order to draw further attention to the goodwill of the comic book publisher, a special story, “Holiday Heroes” featuring Archie, Betty and Veronica helping the Toys for Tots Foundation has been released. The story is featured in Archie Double Digest #246.