Archie has been chasing Betty and Veronica through the halls of Riverdale High school since 1941. Not much has changed over the years, but starting in 2015 the entire Archie comic book line will be rebooted.
Jon Goldwater took over as chief executive and publisher of Archie Comics five years ago, from his father that founded the company in 1939. He has been evaluating the entire Archie line of comics, digital comics and graphic novels to get a sense on what the public wanted.
Afterlife with Archie was very dark in its overtones and capitalized on the obsession with zombies in our culture. Life with Archie also was more mature, as it featured Archie in his later life and much publicized death. These comics sold very well, bookstore sales have increased 736%, and direct-market sales, which include those in specialty stores like comic book shops, rose 226%
Starting in early 2015 the entire Archie comic book series will be rebooted with a new creative team, featuring Mark Waid and Fiona Staples. Mr. Waid said his primary goal was to return Archie to a modern audience, which included restoring the contemporary attitudes that the teenagers of Riverdale had lost.
Not much is known yet on the exact formula that Archie will employ. The only hints that were dropped was that it would be fresh, modern and the teens would face most of the same issues as they face nowadays. The traditional Archie digests will still be published, but the company priority right now is on the reboot and making it more modern.