Google is making a bid to increase the profile of the digital comic section of their store by solidifying a partnership with DC. Starting today, DC will start distributing single issue titles every Wednesday.
DC has a massive digital distribution network and has been very active in appealing to tablet and smartphone users. They started first on Comixology and also sell comics on Amazon, Barnes and Noble, and iBooks. Google was the latest company DC signed a distribution agreement with and started selling graphic novels last September.
“Our Google customers were happy, but kept asking for our single issues,” said Hank Kanalz, senior vice president of Vertigo and Integrated Publishing at DC Entertainment. “As you can imagine, this takes some work, so we wanted to build the infrastructure internally first, before rolling out.”
DC will be selling their single issue comics from 99 cents on a special promotion and range upwards to $3.99 for the latest stuff. The whole distribution program basically makes good sense. Google has a better international footprint for comic sales than Amazin, B&N or iBooks does.