Diamond Comics has been maintaining a digital distribution system in partnership with iVerse since 2012. This gave comic stores a competitive advantage of being able to monetize their customers going digital. Sadly, Diamond had too many factors going against it and will be suspending the service at the end of February.
The essence of the Diamond Digital system was to allow comic shop owners who opted into the program could generate redemption codes. The codes can be used in their stores by fans on Wednesdays to purchase digital comics, either as a digital editions priced the same as the print edition, or as a special digital “Plus” edition, which will sell for 99 cents with the purchase of a physical copy of the comic. Users have a choice of redeeming the codes on their retailer’s website, or the various apps that iVerse runs.
The suspension of the digital program was confirmed in an email to comic book stores that said “The closure was announced to retailers via email last week, with the reason given being that “18 months after its launch, results indicate that Diamond Digital has not gained enough traction in the marketplace to continue.”
The one thing Diamond had going against it, was the unavailability of titles from Marvel or DC. This is the bread and butter of Comixology, which has a stranglehold on the digital comic market. Instead, Diamond tried to hustle comics by Image, Boom! and IDW.
Any comics that have been purchased by the customer will be permanently available via the iVerse comic apps. So at least, as long as iVerse stays in business, your comics are safe.
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CNET, Engadget, Huffington Post and Verge.