AT&T has just announced a new digital magazine program whereby their customers will get access to limited time access to four digital magazine titles per month and can be read on up to five personal devices. The company providing access to the magazines is called Readly.
“Creating Readly Select specifically with customer loyalty programs in mind made working with AT&T THANKS an obvious choice. It has been a real pleasure working closely with the AT&T THANKS team. We are extremely excited about the launch, and what this collaboration will mean for AT&T’s Wireless subscribers and for our publishing partners,” said Per Hellberg, CEO of Readly. “Readly is able to provide AT&T wireless customers with exclusive access to thousands of digital magazine titles, while our publishing partners expand their readership to a massive new base of U.S. readers.”
Through Readly Select, eligible AT&T wireless customers will have access to personally selected digital magazine titles, including back issues of each title. Each monthly period Readly Select customers can change their selected magazine titles, which are accessible across mobile and tablet devices.
“AT&T THANKS is all about appreciating our customers by showing our gratitude through a range of entertainment experiences and service enhancements”, said Neil Andrews, director of product marketing management, AT&T Entertainment Group. “Our collaboration with Readly will unlock the huge range of titles in the Readly app for our customers to enjoy across all of their mobile devices.”
Through AT&T THANKS, Readly Select subscribers can upgrade to a Readly premium paid subscription at any time. Upon completion of the FREE access period, AT&T wireless customers will be given the option to pay for a Readly Select subscription, or upgrade to Readly’s standard unlimited reading service, Readly Premium, for a flat monthly fee.