Magzter is one of the largest digital magazine ecosystems in the world. They are absolutely killing it on the Apple Newsstand, with seven hundred of the 4,000 magazines listed are created by Magzter. The India based company is looking to leverage their extensive portfolio of 1,800 magazines in a bid to expand into Russia, China and Brazil.
Vijayakumar Radhakrishnan, President and Co-Founder, Magzter said “Currently, we have some presence in India but not in other BRIC nations. Apart from shoring up our presence here, Brazil, Russia and China will be our focus,” he told Business Line.
Last year Magzter signed on Hearst Magazines, a massive deal that brought the conglomerate’s 20 U.S. magazines and most of its 300 international editions to Magzter. In recent times they secured the rights to American Media’s 20 or so U.S. magazines as well, with titles like Mens’ Fitness, Shape, Star, National Inquirer, and Globe.
It will be interesting to see how Magzter handles their expansion into Russia, India and Brazil. The main hindrance is the lack of Apple products, where Magzter sees 90% of their revenue. They will have to beef up their Android apps if they hope to capitalize on markets that often suffer from the lack of high end consumer products.