Magzter has been an anomaly in the digital magazine space, its primarily competitors have all been offering unlimited magazines for a low monthly fee for quite sometime. Instead of jumping into this space right away, Magzter has focused on securing more publishers to their platform and currently and developing their in-house tools to allow other companies to self-publish on Android and iOS. Today, Magzter is ready to jump into the whole Netflix for Magazines concept with the advent of of Magzter Gold.
Magzter currently has 5,000 digital magazine titles in their extensive library, but only 2,000 are available via their Gold subscription package. The entry level cost is $9.99 a month to read them all, or you can opt into paying $4.99 per month for full access to 5 preferred titles.
Magzter Gold will get you a number of notable publications, such as Maxim, ESPN The Magazine, and Fast Company, as well as many top magazines from different countries – including the UK, Singapore, and India.
“It’s still early days for digital magazine reading,” said Girish Ramdas, CEO & Co-Founder of Magzter. “Barriers to entry, like paying for and managing multiple magazine subscriptions, have stalled true adoption. With Magzter Gold, we’re delivering a better experience, giving readers instant access to the largest collection of digital magazines anywhere, on any device, and for one low monthly price.”
This is a tough industry for Magzster to get into, as their primary competition Next Issue, PressReader and Zinio have been offering unlimited magazine subscriptions for a number of years.