Yahoo has been rebranding all of their major properties with a new digital magazine layout. Yahoo Food and Yahoo Travel were two of the largest ones to launch this year and we can now add Yahoo Movies to the mix.
The new movie website was designed with a new responsive theme that will look great on computers, tablets or smartphones. The content is geared towards trailers, celebrity Q&As, live streaming of awards shows, image galleries, and industry news. Yahoo also promises an onslaught of original content by a team of editors that will write essays on the film industry.
Yahoo Movies also marks the first product launch under Josh Wolk, the former Entertainment Weekly senior editor recently brought on as executive editor of Yahoo Entertainment. Other recent editorial hires include a former “Page Six” editor to oversee Yahoo Travel, and Elle veteran Joe Zee as editor in chief for Yahoo Fashion.
I think the new magazine layout template Yahoo is using with Movies, Food and Travel is a solid step forward. Over the last ten years the Yahoo brand has been growing really stale and not feeling fresh or modern. With the advent of solid hires on the design and editorial side, things are looking fresh. This new digital magazine system is also the testbed for the new Yahoo ad units, that blend contextual adverts amidst the regular content.