Blockbuster, the aging video rental company is moving into the digital publishing arena. The company has verified that will be releasing a monthly publication for free on Apple Newsstand. The various issues will feature multimedia trailers, interviews and and reviews on movies that the company offers digital rentals. There is also an extensive gaming section with reviews and previews and most of it is quite current. It will be interesting to see if this gains any traction, but free is the right price to launch at.
Michael Kozlowski is the editor-in-chief at Good e-Reader and has written about audiobooks and e-readers for the past fifteen years. Newspapers and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times have picked up his articles. He Lives in Vancouver, British Columbia, Canada.