The New York Times has lined up a treat of the digital kind. Anyone who picks up the Sunday, November 3rd, edition of the newspaper will be entitled to a month long free trial of the company’s digital publications. Users will be provided a code stuck inside the Sunday’s edition of the newspaper which will provide them unlimited access to the digital service. Users can have unlimited access via the smartphone app as well as the official site, but this access is not available for tablets.
No specific reasons have been provided to explain the company’s initiative, though it’s obviously likely that this access may be aimed at bringing in new subscribers. The same access at other times will cost anywhere between $3.75 to $8.75 a week depending on how readers wish to use the service: smartphone, tablet, or both.