The New York Times has just unveiled a brand new program called Digital Day Passes. The day pass will will grant access to the publication’s website and apps for the day to anyone that buys the print edition of the newspaper. There will be a special keyword that the customer can text to a specific phone number and a link will be generated.
The company describes the promotional codes it’s offering as a trial, explaining that it hopes to “expose retail customers to the benefit of digital access.” The trial has no definite end date as the company plans to gauge customers’ response to determine its next steps.
“The goal is to drive incremental loyalty among our newsstand customers and to also give them a similar benefit to that of our home delivery customers, who receive All Digital Access complimentary with their subscription,” a spokesperson for the paper explains. “We also want to give newsstand customers a taste of all of the additional content available on NYTimes.com and our mobile apps, that they can’t get with print,” they add.
It is important to note that you need to create an online New York Times account, which is free. This is utterly necessary in order to login to their website or use their apps for Android or iOS.