Penguin Australia has been running a fairly popular teen website for the last six years. The main draw about the website is the blogging platform, that posted a number of articles on books-to-film and fashion. Now, Penguin has just launched an entirely new website and really takes blogging design to a new level.
Penguin Teen Australia features a very compelling design and has heavy HTML5 elements. This type of design is highly engaging and available here for perusal. The writing is all done internally by dedicated Penguin writers and focuses on the same type of content they had before, just more of it. They have best seller charts, schedules of when famous actors are visiting Australia, and an overall heavy emphasis on celebrity culture, with a book twist.
Felicity Vallence mentioned in a statement, “We hope teens will embrace the site in a number of ways including discussing their favorite books. We know from our research that the desire to not only learn about new YA reads, but discuss teens books with like-minded readers is incredibly important and with a vibrant and active online Australian YA community, we wanted to offer readers another avenue to do so.”