Postmedia Network Canada Corp will be updating the remainder of its digital newspapers and implementing a full paywall structure. The National Post is one of the last big name newspapers only allowing the general public to view 10 free articles a month, before being asked to take out a subscription.
Print subscribers of the National Post and the Financial Post can continue to get full access to the newspaper’s digital properties. Digital readers who do not have a print subscription can pay $0.99 for the first month and then $9.99 a month thereafter. Digital-only readers can also sign up for the reduced subscription rate of $99.50 for an entire year.
This move into the paywall arena follows the arrival of the Vancouver Sun, Province, and Ottawa Citizen, introduced to the lineup last year. “We’re no longer in the business of chasing page views from all over the globe,” said Postmedia chief operating officer Wayne Parrish in a recent interview. “We’re in the business of trying to provide deep, rich experiences for those who value the content that we focus on, which is local content and Canadian content.”