NewspaperDirect announced more than 50 titles from Singapore Press Holding Magazines will now be available via PressReader as well as its online site, PressDisplay.com. PressReader is already considered the world’s largest publication kiosk app, which no doubt will get a further boost to its appeal now that it has 50 more publications in its catalog from a publisher as prestigious as SPH. In fact, it is a win-win situation for both ND and SPH, as the new deal will ensure SPH magazines now have a world audience and won’t be limited to just Singapore and the region. Instead, its magazines will now be available in more than 12,000 libraries around the world thanks to the deal with ND; SPH magazines will also end up in countless other hotels, offices, cruise ships, and airlines due to its tie-up with ND.
“We are committed to offering our readers and channel partners the very best magazine and newspaper content from around the world,” said Nikolay Malyarov, vice president of Publishing and Legal Affairs at NewspaperDirect. “SPH Magazines’ publications will not only delight our subscribers, they will open untapped markets for the publisher, allowing them to instantly reach millions of new readers through our large and growing library, hospitality, marine, and aviation segments.”
The magazines offered include Cosmopolitan, Men’s Health, Golf Digest, Harper’s BAZAAR, Seventeen, CLEO, Home & Décor, Her World, Female, and Shape, just to name a few. All of the magazines will be available to subscribers of PressDirect.com and PressReader, and can be read on PCs, smartphones, Mac computers, tablet devices, or ebook readers. The publications are compatible with iOS, Android, Android for Amazon, Windows 8, and BlackBerry 10 platforms.
“Our vision to engage minds and enrich lives across multiple languages and platforms inspires us to continually strive to give our magazine subscribers a superior reading experience,” said Joseph Lee, managing director, New Media at SPH. “NewspaperDirect shares our vision and has the innovative technology and market leadership we need to showcase our publications to more readers around the globe.”
Singapore Press Holding is considered to be among the leading publishers from the Southeast Asian region and is known for eye catching magazine design themes as well as rich editorial content. It has been a publishing partner of NewspaperDirect since 2007 and the inclusion of the titles to the kiosk app is the outcome of SPH’s strategy to have a bigger media foot print in the world.
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