Newspaper companies all over the world have been banding together to form digital advertising networks. This is primarily being done so advertisers can run campaigns on many different websites, apps and digital editions
In early April Gannett Co. , Tribune Publishing Co. , McClatchy Co. and the Hearst newspaper group formed Nucleus Marketing Solutions in an effort to leverage their geographic reach and combined scale to help marketers more effectively target their ads.
The group says the network has the ability to reach a combined 168 million unique visitors on the publishers’ digital platforms and will offer access to 70% of consumers in the top 30 U.S. markets.
Last year, the Guardian, CNN International, the Financial Times, Reuters and the Economist launched a “programmatic” sales alliance called Pangaea and in 2013 Newscorp developed the News Corp Global Exchange, which sells advertising space on over 50 websites and mobile/tablet products including Times.co.uk, TheSun.co.uk, NYPost.com, TheAustralian.com.au, MarketWatch.com and News.com.au.