A survey carried out by Eurostat to determine the extent that information or communication technologies has permeated in the lives of the average European has revealed the online buying pattern that the Europeans have engaged in in 2012. For instance, what has come to the fore is that it’s about a quarter of them that prefer online means to source their requirement of digital reading material. Quite predictably, this marks an increase over what it was a few years ago as more and more wake up to the benefits that ebooks, emagazines or other digital publications presents over their printed counterparts.
Country wise, it is Luxembourg that tops the list of European countries that prefer buying online with 47 percent claiming it to be their preferred means of procuring their reading material. Germany comes at the second slot at 41 percent, followed by Sweden and the UK where 38 and 36 percent claim to have bought books online last year. Similarly, its countries like Bulgaria, Latvia and Romania where citizens have shown least inclination to buy books online in 2012.
The survey covered those households where respondents fall within the age group of 16 to 64, with those having used the internet for at least a year before the commencement of the survey.