Samsung is trying to make their entry level smartphones viable in Africa. The South Korean company has ironed out a partnership with Worldreader and Jumia to offer over 15,000 free e-books.
Worldreader is well known in the e-book world with providing African schools with e-readers that are full of great free content. The non-profit has been doing it for years and has finally caught the attention of smartphone makers in order to expand their brand, but also get their e-books in front of more users.
In the last year, Worldreader has received a massive amount of support. CEO of Amazon,Jeff Bezos contributed $500,000 and received an undisclosed sum from the Bill and Melinda Gates Foundation.
The Worldreader Android app will be pre-installed on the Samsung Ace 4 Lite, Ace 3, Trend Lite, J1, Star 2 Plus and Ace 4 Neo. Samsung has promised that the app will be regularly updated in order to provide the best experience. Incidentally, the phones will be available only on Jumia.
Michael Kozlowski is the editor-in-chief at Good e-Reader and has written about audiobooks and e-readers for the past fifteen years. Newspapers and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times have picked up his articles. He Lives in Vancouver, British Columbia, Canada.
