As big data works its way into the publishing industry mindset, information gathered from online retailers can provide an insightful peek at what’s happening in the world of bookselling. Amazon’s editors have once again compiled comprehensive lists based on sales data, figures which have helped translate that information into rankings by not only bestselling titles but also where the top book purchasing consumers are located.
According to news from Amazon, the bestselling title activity for the current period by city is:
“Inferno by Dan Brown was the best-selling book overall in Alexandria, Va., followed by Divergent by Veronica Roth and The Goldfinch by Donna Tartt. Divergent was the most-read book by Goodreads users in Alexandria. While Alexandria, Va. bought the most books overall, Cambridge, Mass. bought the most print books, and Knoxville, Tenn. purchased the most Kindle books. Seattle, Wash. made the biggest gain this year, jumping from the #13 spot in 2013 to #4 this year. Cambridge, Mass. continues to grow more budding entrepreneurs than any other city, ordering the most books in the Business & Investing category. Top titles include Thinking, Fast and Slow by Daniel Kahneman and perennial best seller StrengthsFinder 2.0 by Tom Rath. Looking only at cities with more than one million residents, San Diego, Calif. is the most well-read.”
As for cities where more book purchases are happening, Alexandria, Virginia, has held onto the top spot for a number of years, and other cities have shown marked leaps in ranking. The top cities for print and digital book, magazine, and newspaper sales are:
Ann Arbor, Mich.
St. Louis, Mo.
Salt Lake City, Utah