Amazon has just launched a new program called Kindle Instant Book Previews. It is a new system that allows bloggers, indie authors and book reviewers to be able to embed Kindle e-books on their websites and users can actually read the preview live, without having to be redirected back to Amazon.
Kindle Instant Book Previews is a great new system that has the internet buzzing. I like it because its an end to end solution that keeps people on your website, instead of diverting them. This is especially important for people on rely on advertising revenue to keep their operation going. Speaking of revenue, the previews are immune to Ad-Blockers.
I surmise that within the next few months you will see more online publications embedding Kindle Boos right on their websites, blogs or newsletters.