Amazon is introducing the Kindle Lending Library in the United Kingdom at the end of the month. In order to give customers a taste of local flavor, Amazon is securing various publishers to offer their digital books in the catalog. The companies currently committed to the platform are Bloomsbury, Oxford University Press, Icon Books, OUP Children’s Books, and Michael O’Mara.
The Amazon Kindle Lending Library is a service that is available to people who subscribe to their Prime membership scheme. This allows you to borrow one free ebook a month and often hooks people into purchasing books by the same author or in the series.
Many of the publishers who agreed to have their digital content take part in the Amazon service are all experimenting with the platform. The UK has never had the Lending Library before and the market is new to the entire concept. Behind closed doors, the publishers only agreed to a very limited amounts of books they will make available. It seems most of them want to adopt the whole “wait and see” approach to see if the entire enterprise is viable.