Apple has dispatched an email to authors who publish through iBooks, informing them on a number of new policy changes. The first, is to decrease the amount of time that the editorial staff approves for new titles for inclusion into the Apple Bookstore, it went from ten days to one business change. The second should really help authors in giving out free copies of their digital book for review, with 250 promo codes.
Apple has revised the iBooks experience with the advent of iOS 8 and the new line of iPhone 6 smartphones. It is far easier to purchase and discover new content with the UI changes on the bottom of the screen. In the past, the store itself, was buried in sub-menus at the top of the screen, now it is more intuitive.
One of the big new initiatives on the iBooks app is the curation and editorial content. There is now more seasonal and topical lists that abide by cool themes. Oh, and one of the biggest cleanups was removing Breakout Books, which was sourced by Smashwords. Indie authors have been booted off from the platform, in order to help readers find more quality content. In the future, you will soon be able to get book recommendations before and after purchases with technology leveraged by Booklamp, a company Apple bought a few months ago.