While readers struggle to find new content in the wake of the Amazon-Hachette dispute, Apple has been faithfully supplying those titles at a discount to its customers. Now, Apple is taking it a step further by highlighting new titles with a daily ebook giveaway which will run from now through June 29th. The titles, which are debut authors’ works spanning a variety of genres, will be featured one at a time over the next few days.
This effort to highlight new literary talent is another in a line of book promotions, such as Apple’s 2013 initiative to offer a special spotlight on self-published books in its Breakout Books section of the iBookstore. For a company that is so widely known for its technology and app store, it has been quite supportive of the book market (all price fixing and artificial book price inflation aside, of course).
In an article for The Bookseller, Lisa Campbell listed the titles, authors, and publishers to be included in the giveaway:
“The promotion has kicked off today (23rd June) with Dawn O’Porter’s debut YA novel Paper Aeroplanes (Hot Key Books) – a ‘touching’ portrayal of young girls trying to come to terms with grief – and The Bookseller understands tomorrow’s promotion (24th June) will be Broken Dolls, a debut by James Carol (Faber) featuring Jefferson Winter, an ex-FBI psychological profiler assigned to help the Met out with their cold cases. The other titles included in the promotion will be Marius’ Mules: the Invasion of Gaul by SJA Turney, a self-published title, I’m Not Scared by Niccolò Ammaniti (Canongate), Soulmates by Holly Bourne (Usbourne), Close My Eyes by Sophie McKenzie (Simon & Schuster) and Wild by Cheryl Strayed (Atlantic Books).”