The Chinese market has been very appealing towards companies heavily involved in selling digital content, such as e-books. Amazon has been the only mainstream company to successfully enter the market and encourage adoption of their Kindle bookstore. The Seattle company is poised to have some real competition as Apple has announced that they brought their iBooks system to China.
The iBooks Store offers customers a wide selection of both paid and free Chinese language books from top local publishers, including “Big Head Son & Little Head Dad” by Zheng Chunhua, “The Family Belongings of Chinese People” by Ma Hongjie, and for the first time in China, Stephenie Meyer’s “Twilight” series will be available in a digital format. Purchased books are available anytime on customers’ Apple devices.
Apple will likely see moderate success in the Chinese market that has often been accused of being heavily fragmented. There are a number of industries in the hunt for e-book revenues: online retailers, hardware manufacturers, social networks, telecom operators, search engines and even traditional brick-and-mortar stores.