Aptara has a 25 year history of helping content providers and rights holders with their digitization needs, essentially working with the complete, ready-to-go file and transforming it into their final publishing project. But now, the company has announced its initiative to be a complete end-to-end solutions provider.
“Our clients can now rely on us for everything from digital product conception, content creation and multichannel distribution, to post-delivery customer and IT support,” said Bill Penders, Aptara’s President, in a press release. “As our customers streamline their operations, having a single partner that can meet all of these needs provides them with maximum cost-efficiencies while connecting them with new, digitally savvy audiences.”
To go with the new focus on providing for all of a customer’s publishing needs, Aptara also unveiled its new logo and a new website that highlights all of the ways the company can build a final product for its business partners. The new site can be found at aptaracorp.com.
“Aptara expertly navigated our path from print to digital to mobile,” said Dan Green, Senior Operations Manager for Cisco Learning Services. “By transforming and simplifying how we create and deliver product documentation and training, we’ve established new revenue streams and substantially cut expenses.”