Barnes and Noble has been beta testing a new Android app for the past three months and it is called Browsery. It is a gathering place for readers who talk about books with the same passion you do. Rooted in the core elements of the Barnes & Noble store experience – browsing, community, and conversation – Browsery helps you find your next favorite book through the knowledge and enthusiasm of fellow readers.
Browsery is basically a social community where people ask and answer questions. The most popular threads are highlighted and able to be followed or saved. This place is primarily populated by engaged book lovers, B&N editors and even authors. Some examples of popular questions are; What is a good biography to dig into after watching The Crown? Stories that will make you cry? What’s your favorite book about books?
“Books have always brought people together over shared interests to make recommendations to one another, and Browsery is rooted in that core experience of the reading life. We’re taking the way people talk about books with their friends and in our stores across the country and giving it a fun mobile presence,” said Fred Argir, Chief Digital Officer at Barnes & Noble. “Through this innovative new app, customers will be able to recommend great books to each other. We’re also encouraging our booksellers to get involved and share their knowledge and passion with a wider audience.”
In order to promote Browsery to a wider audience, Barnes and Noble will be posting a question of the day on all of their social media accounts. In addition, some of the best answers and recommendations from customers, booksellers and well-known authors on Browsery will be shared across those social channels. Stores nationwide will promote on their local social media pages, too.
The Browsery app for Android is available now from the Good e-Reader App Store.
Michael Kozlowski is the editor-in-chief at Good e-Reader and has written about audiobooks and e-readers for the past fifteen years. Newspapers and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times have picked up his articles. He Lives in Vancouver, British Columbia, Canada.
