Barnes and Noble is experimenting with a new initiative this holiday season called Sync Up. There will be a special curated section of paperback books in each bookstore location and upon purchase you can also elect to buy the Nook eBook edition for up to 70%.
The B&N Sync Up! program will only be in effect until the end of the year at 650 stores nationwide. Here is how the program works, you want to look for the new B&N Sync Up! display in any store and chose one or more of the select paperbacks. Simply bring it to the register, and the clerk will activate the NOOK Book offer upon checkout and a unique access code will be printed on the customer’s store receipt. For additional convenience, customers can also choose to have the code printed on a gift receipt or emailed to them. To redeem the offer, the customer or the gift recipient can visit www.BN.com/redeem, enter their code and download the digital edition within seconds.
Through the new program, customers can choose paperbacks from a collection of perennial favorites and bestsellers including Doctor Sleep by Stephen King, Outlander (Outlander Series #1) by Diana Gabaldon, The Secret Life of Bees by Sue Monk Kidd, The Kite Runner by Khaled Hosseini, Life of Pi by Yann Martel, plus many more fantastic reads. More details are available at BN.com/sync-up.
I think this new sync up program is a tremendous idea and something they should have tried a long time ago. Barnes and Noble is in the perfect position to try out pilot projects like this, to distinguish themselves from Amazon and Kobo. Could you imagine a future where this is the norm? Walk into any B&N bookstore, buy any book and get the eBook for a huge discount? I for one, love the sync up idea.
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times.