UK bookseller WHSmith has been carrying Kobo e-Readers since 2011. Sales have been brisk and the two sides have reached a new agreement that will extend the partnership until 2018.
During a recent earnings call, the bookseller has acknowledged that eBook sales have not seen the dramatic gains they have in years past. “According to publishers the rate of growth and penetration of eBooks has slowed with value penetration estimated to be around 15% – 18%, with growth closer to 20% than the 100% we have seen in recent years.”
Dispute the nominal growth potential of the eBook industry in the UK, WHSmith and Kobo are both bullish about the success of e-readers and multi-function tablet reading apps for the foreseeable future.