ICANN has been running a series of auctions over the course of the last year for a new series of custom domain names. Amazon has been battling it out against rival publishing and self-publishing companies in an effort to attain the lucrative .book TLD. Amazon has just won the auction despite a filing by the Association of American Publishers in 2013 that opposed its bid, and described the possible control of the .book TLD by the retailer, or by any private company, to be counter to the public interest.
Reportedly Amazon won the domain with a closing bid of $10 million dollars and was competing against Google and Bowker in the late stages. There is no knowledge currently if Amazon gave an incentive to these two companies to dropout or if they did it willingly.
It will be interesting to see what Amazon intends on doing with the .book domain name, if they intend on providing vanity URL’s for authors who self-publish under the KDP program.