Bookbaby has come a long way since it cut their teeth doing yet another self-publishing platform. The company has been ironing out their PR and Marketing campaigns for authors who ask the question “How do I get my book reviewed? Who are my local press contacts? Where do I begin with my promotional campaign? Most importantly: How do I let people know about my book?” One of the new components to this deal is book discovery by GoodsReads and NoiseTrade.
Bookbaby is a for profit self-publishing company that has a myriad of options to allow authors to publish and get distributed. They have various tiers of fees, dependant on an authors technical level to generate eBooks from documents or more advanced knowledge. One of the new programs the company has unveiled recently is Book Promo.
Book Promo is a set of tools that an author can employ to assist in marketing and PR. It is available with the FREE tier of publishing and also with any of the paid options, so it is worth checking out. A few of their key selling points are; Guaranteed book reviews with Readers’ Favorite and Story Cartel, Promotion through PR Newswire, Author Marketing Club, and WriterCube, and an Exclusive guide: Ultimate Social Media Marketing for Authors.
Bookbaby recognizes the power of GoodReads, the largest eBook social site in the world. “Goodreads is an essential site for all authors to use when promoting their books,” said Steven Spatz, BookBaby CMO. “Over 25 million readers use Goodreads, and all our BookBaby authors will automatically be listed on the site, where readers can link to bookstores to purchase, write reviews, and share with their friends on social media.”
Authors are normally faced with the situation of wanting to build their own marketing list or giveaway free eBook samples. Bookbaby kills two birds, with one stone with NoiseTrade, which allows authors to give away their content for free in exchange for readers’ email addresses.
“Online stores like Amazon and iBookstore are an important part of building your platform and earning an income,” said Spatz, “but they don’t provide you with direct customer connections. NoiseTrade gives authors a spreadsheet of email addresses and postal codes of everyone who downloads your eBook, which is an invaluable resource for independent authors.”
I have followed Bookbaby throughout the years when they were first known as CD Baby, and have tracked their company from when they started publishing, until now. They are a solid bunch of people who honestly love, what they do. Their service is good for first time authors or people that wrestle with the decision of publishing with Amazon or Barnes and Noble. Bookbaby basically is a better version of Smashwords, except they charge.
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times.