It took them long enough, but some of the biggest names in books and porn have finally realized that sex sells. That’s why Cleis Press and Penthouse will begin publishing a new line of digital erotica titles, set to launch this fall.
Billed as the Penthouse Variations On series, this line of titles will eventually be a title of six different anthologies, with the first title to come out being Variations On Oral which the publisher has declared to be “quality erotica” for “discerning” readers.
While Penthouse may best be known in pop culture for its magazine, it is also the owner of Variations magazine, which has a high percentage of female readership. Likewise, the new publishing venture will aim for a female audience. Interestingly, romance and erotica, while traditionally predominantly purchased by female readers, has also been shown to be overwhelmingly authored by women.
Co-founder of Cleis Press Felice Newman stated in a press release, “We are excited by this opportunity to expand the readerships of both Cleis and Penthouse in this fresh cross-pollination of sex positive culture. Together, we plan to develop a unique series that will take the erotica market by storm.”
Cleis publisher Brenda Knight went on to say, “Newman has a keen focus on what appeals to female erotica readers. She knows what works and what doesn’t, and has made a real contribution to a more sex-positive America. We are great admirers of Penthouse and their enormous impact on sex and culture.”