Linda Liukas established a Kickstarter campaign to write an important children’s book, but went so far past her original goal that her project has now grown to include a mobile app of the book, as well as an accompanying parents’ guide. From the $10,000 she hoped to raise to write and publish a book, she’s now moved to nearly $300,000 with just over two weeks left in the campaign, thanks to the support of donors who believe in the project.
Despite the growing interest in crowdfunding books, what could possibly be so important about this title as to garner this much attention?
According to a profile of Liukas–the founder of a global initiative to teach programming to women–for TechCrunch, the non-profit founder has shifted her focus from teaching women to reaching out to much younger girls to help combat stereotypes about computer science and generate interest in programming.
Hello, Ruby will be an artfully illustrated children’s book that helps introduce young girls to the world of coding, a world that is still woefully underrepresented by females with only a fifth of the computer science graduates globally being women. If Liukas reaches her new goal of $500,000, she will create an accompanying app of the book that can feature so many more interactive components than a print children’s book; and what better way to elevate girls’ interest in the power and capabilities of technology than by producing a fully-interactive high interest ebook about it?