E-Book sales have increased 9% in the second quarter of 2016 in the Netherlands. This is the first time that sales have seen positive growth in quite awhile. In the first quarter of the year sales fell 7% and in Q4 2015 they fell 1%.
One of the reasons why e-books are doing so well, is because the prices have come down. Overall, the average price of an e-book from a major publisher has decreased 7%.
The price of e-books coming down is not indicative to the Netherlands, but is apart of a wider industry trend. Publishers are charging less for e-books in North America, Europe and South America because they have finally realized that the main reason why e-book sales diminished in 2015 was primarily due to the higher prices.