Digital book revenues were up 20.4% for the month as compared to October of 2019 for a total of $96.9 million. On a year-to-date basis, ebook sales were up 16.5%, generating $956.3 million for the first ten months of 2020. This format has seen tremendous growth this year, as thousands of bookstores were closed during the global pandemic and people started to buy ebooks online. Ebooks accounted for 10% of all trade sales for the month.
Digital audiobooks continues the long-standing trend of seeing continuous growth every month since 2012. Downloaded Audio revenues saw a 14.3% increase as compared to October of last year, reaching $56.9 million in revenue. On a year-to-date basis, Downloaded Audio was up 17.3% as compared to the same period in 2019, with a total of $553.6 million for the year so far. Digital audiobooks accounted for 5.9% of all trade sales for the month.
In terms of physical paper format revenues during the month of October, in the Trade (Consumer Books) category, Hardback revenues were down 1.8%, coming in at $456.8 million; Paperbacks were down 0.7%, with $246.3 million in revenue; Mass Market was down 2.7% to $19.8 million; and Board Books were up 19.7%, with $27.0 million in revenue. On a year-to-date basis, Hardback revenues were $2.6 billion, up 6.9%; Paperbacks were $2.1 billion, up 3.3%; Mass Market was $187.7 million, a decline of 0.9%; and Board Books were $154.8 million, up 18.3% as compared to the first ten months of 2019.
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times.