With e-book consumption hitting high growth in India, a natural fallout has been a sharp rise in authors self-publishing their works. The benefits are all too obvious as the author gets to exert complete control over the entire publishing process, not to mention the often tedious chore of having to court publishers to get their works published otherwise. Authors have a lot to benefit on the financial front as well, what with the nearly 70 percent royalty that they earn against the 5-10 percent that traditional publishers generally offer. Indians authors may have woken up to this trend much later than their western counterparts, but are already making up for that by adopting self-publishing at a feverish pace.
Not surprisingly, sites that aim to help the not so tech savvy authors have also come up to assist authors with self-publishing. eBooks India provides the author with tips and tricks on ways to not only digitally publish their works but to also promote them; the latter is important so as not to end up lying buried underneath the pile of self-published titles. As Hiten Vyas, founder of the site puts it, one of the inherent positive qualities of his site is that it is updated daily with the latest trends witnessed in the field of self-publishing. Hiten being an author himself is also of immense help as well. The site covers fiction, non-fiction. and business writing. The site also covers the changing technological trends in the ebook industry, reviews of ebooks and ebook reading apps, and more.
“Self-publishing e-books is a lot of fun. However, it is hard work, takes persistence and dedication to succeed. When you decide to publish your own work, you take complete responsibility for everything, from writing, to editing, to creating cover designs, to uploading with self-publishing platforms and then marketing and sales. You also have to ensure that each step of the self-publishing process is done well. This means getting your work professionally edited and proofread and ensuring that the quality, look and feel or the e-book is equal to, or exceeds that of a title that has been traditionally published.
“With the right effort and patience, a writer will begin to see sales of his or her e-books. Having more titles to your name can help increase sales, as you leave your blueprint across more online retailers and websites and blogs. This enables more readers to find your work. Writing e-books in a series can also be useful. My own experience with writing a series are that many readers will end up buying all the titles in your series if they liked the first one they read,” said Hiten.
Self-publishing is being brought into the mainstream against the belief that this segment generally caters to those whose works have been rejected by the traditional publishers. A rough estimate pegs the number of manuscripts that print publishers get in a year at anywhere between 2000–3000, but only about 250 books are eventually published in the end. Self-publishing is the natural choice for those who have been left out.
It’s proved to be the other way around for some authors like Amish Tripathi, who chose to self-publish his first book, The Immortals of Meluha, after having being rejected by nearly 20 publishers. The tables turned once the book proved to be a raging success that led the publishers to make a beeline for Tripathi.