Elly’s Choice launched in the Netherlands in 2014 and the company offers a subscription program where users pay 2.99 per month to read 10 e-books. The digital content can be read on users e-readers, smartphones or tablets and Elly’s Choice currently has over 40,000 paid subscribers. In order to take their business to the next level, they will be rebranding themselves as Book Choice for an international launch and have partnered with Samsung, Vodafone and the ANWB.
One of the ways that Elly’s Choice differentiates themselves from their competition is that the 10 books are assembled by an editorial board of industry experts. They physically sit down with each other every month and pick out a selection of titles from Veen Bosch & Keuning Publishing Group and Dutch media. In order for a book to qualify, it has to have been on the market for at least five months.
Book Choice will be operated out of London and they have secured new publishing partners for an international roll-out. The initiative is being spearheaded by Nathan Hull formerly of Scandinavian e-book subscription service Mofibo, he departed Mofibo, where he was chief business development officer, in June after the company was acquired by Storytel in May for £13 million. Prior to that, he was the digital development director at Penguin Books .