Google Play Books has been experimenting with a number of new initiatives in the past two months. They have been ironing out promotional contracts with major publishers for an e-book rental system in the US and they have just unveiled a new bite sized e-book platform in India.
The new Google Play Books system in India is the equivalent of Kindle Singles, they comprise of e-books that are too short to be a novel and too long to be a featured magazine article. Google is hoping that the 5-20 page e-books, written by A list authors, will catch on in India and are only charging a few cents for each title. Right now the only way to pay is via credit card or netbanking, although Google is working with local Telcos to introduce carrier billing.
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CNET, Engadget, Huffington Post and Verge.