Google Play eBooks has opened their second European bookstore today in Italy. Google has ironed out agreements with a number of Italian publishers to get a fair number of localized books available with the launch. All of the books will be available on the Google Play platform and you can download the official Google Play Books App that is optimized towards an Italian audience.
Google eBooks was a USA exclusive until midway through last year. It then expanded into Canada, Australia, and the UK. The great thing about their platform is that it is not limited to a single device or tablet. The Google Play Books app is available on PC, Android, iOS and many other operating systems. Purchases are stored in the cloud and a number of daily deals can be had on their main website.