Ebook As a Powerful Email List Onboarding Tool
With the rise of digital marketing, many businesses are looking for effective ways to grow their email lists and nurture leads. One effective tactic that has been employed is using an ebook as a powerful lead magnet that adds value to subscribers, nurtures, and even converts them.
Read on to learn how to use an ebook to collect email addresses and increase conversions. We will review social media, CPM in email marketing, and other tools you might want to synergize with a craftily written ebook that hits your target audience.
Why You Need eBook to Grow Your Email List
Lead generation is the core of any successful marketing strategy, focused on revealing a wide range of potential customers – leads – who have shown interest in your products or services. As companies look to increase their reach and influence, it becomes crucial to generate quality leads and stand out from the crowd to convert these leads into paying customers.
Engaging already acquired customers is a subtle approach that involves reconnecting with people who have previously interacted with your brand. These people have shown interest that puts them on the company’s radar as clients worth reaching out to with a personalized marketing message.
- A lead magnet is a great tool for simple email collection since it provides helpful, free information in exchange for the subscriber’s contact information.
Providing free lead magnets such as ebooks, checklists, or video courses is a way to encourage potential subscribers to partake with their email addresses. Every ebook download means a new lead on the business’s email list, with a significant potential to convert down the road.
Likewise, ebooks build trust and credibility among subscribers, provided the ebook is free, valuable, and immediate. In the best-case scenario, an ebook is something a user can download almost immediately – possibly only leaving their name and email address – and get help with their issues or choices.
High-quality content almost always generates leads, and an ebook is no exception. When you present solutions for certain problems, people facing these problems will feel excited, and there’s a good chance they will act. On your side, you will add motivated subscribers to your email list, whom you can try and convert with your email marketing tools later on.
How To Create an Engaging Ebook as a Lead Magnet
As mentioned above, ebooks have emerged as versatile and effective tools for capturing the attention of your audience and converting them into valuable leads. However, it does matter whether you’re trying to gain new subscribers, communicate with loyal customers, or reengage those who have been inactive for some time.
For example, engaging already purchased leads always requires an individualized approach that depends on who these leads are (shared leads, exclusive leads, aged leads, etc.), their traffic channel (social media, blog, etc.), and many other factors.
More often than not, ebooks allow you to adapt your content to the specific needs and interests of your audience. By addressing their concerns and offering actual content, you create a connection that goes beyond generic marketing messages.
So, how do you create an ebook that will become a lead magnet?
First of all, one must first determine the goal and ensure the content provides real value to readers. The ebook should be focused on a specific topic that will attract the target audience.
Relevancy of the topic and content for readers is the core of a successful presentation. The topic should be narrow but still within the wider group of your potential customers and clients. On the one hand, you don’t want to make it too specific so very few can consume it; on the other hand, you don’t want generic material that readers can easily find elsewhere.
Provide Practical Content
The content of the ebook should give actionable information. An ebook reader wants to gain knowledge they can apply, not just an overview of a topic. Make sure to include specific examples, step-by-step instructions, and resources for in-depth research.
For instance, an ebook on starting an email marketing campaign should include details on selecting an email service, creating signup forms, designing email templates, writing copy, analytics, and the latest email trends like, for example, AMP emails.
Make the Ebook Visually Appealing
The design and layout of the ebook also matter. An unappealing ebook may dissuade readers from engaging with the content. Using an attractive yet readable font, incorporating whitespace, including relevant images and graphics, and choosing a simple but polished design will make the ebook more inviting and professional.
Appealing visual elements, combined with practical, actionable content on a relevant topic, will result in an ebook that provides value to readers and effectively converts them into email subscribers and potential customers.
Promoting Your Ebook Lead Magnet to Drive Opt-Ins and Grow Your Audience
Build an Email List
You can offer your ebook as a free download in exchange for the reader’s email address and permission to send them marketing emails. By promoting the ebook on earned media – your website, blog, social media platforms, forums, and possibly even offline events – you can gain email subscribers and grow your audience beyond the email list.
Drive Traffic to the Landing Page
With landing pages being the most sought-after destinations among clients, promoting your ebook there is essential. First, though, you should drive traffic to your landing page.
Pay-per-click advertising, social media advertising, guest blogging, and influencer collaborations effectively drive traffic to the landing page. To convert these visitors into email subscribers, prominently display the opt-in form and flaunt your unique selling proposition around the ebook.
Whether you’ve collected insights, researched the burning questions, or analyzed data in a unique way, make sure to put this marketable information at the forefront of your landing page.
Offer the Ebook as a Bonus
The ebook can also be a bonus for subscribing or purchasing a product. For example, you can provide your ebook to the first 100 subscribers or the first 10 clients before you put a price tag on the ebook. Remember, people love bonuses and incentives, especially when they can get something unique that others can’t.
Grow Your Email List with a Beautiful eBook
With a strategic omnichannel promotion, an ebook can be a convincing marketing tool and lead generator for your email list. It all boils down to putting the ebook in front of the right people, motivating them to take action, and offering value in return.
With a well-designed, targeted e-book that offers value to the reader, you can grow your email list and establish yourself as an expert in the field.
Markus lives in San Francisco, California and is the video game and audio expert on Good e-Reader! He has a huge interest in new e-readers and tablets, and gaming.
