There is a whole movement on the internet dedicated to letting people demonstrate that they are basically good. Opportunities to give back like crowdfunding and name-your-own-price let consumers make purchases they feel good about while often supporting a worthy cause or charity.
HumbleBundle, who began their price naming projects in video games, has now brought that same model to audiobooks. In this project, consumers not only pick their price for select titles from Recorded Books, the world’s largest independent publisher and distributor of unabridged audiobooks, they also get to select how much of the price goes to the author and how much benefits charity.
According to HumbleBundle’s Lizzie Cuevas, Director of Communications, “Customers will be able to pay what they want for The Satanic Verses, Stolen, Abandon, Junky, and Found. If customers choose to pay more than the average price, they will also receive A Heartbreaking Work of Staggering Genius, Blood Meridian, and On a Pale Horse. Normally, these audiobooks would cost about $685, but we’re letting customers name their price.
“Customers also get to choose where their money goes: between the authors and/or two great non-profit organizations, Electronic Frontier Foundation and Worldreader. Thanks to the generosity of our community, we have raised more than $30 million for charity since the company’s launch in 2010.”
Details on the promotion and on the individual charities supported through this project can be found at HumbleBundle.com.