Self-published authors have a new sales and distribution opportunity, thanks to the pioneers in indie book promotion, IndieReader. The company, long known for its awareness-raising efforts for self-published and small press titles, has added a branded app and ebookstore to its list of services for authors.
“The IR app has all of the features you would expect in a great e-reader,” explained president Amy Edelman in an announcement about the app, “including the ability to customize display settings, notes, highlights and bookmarks, and the ability to access all of your titles in a cloud-based library for synched reading on as many platforms and devises (including the aforementioned Apple and Android), in addition to all your tablets, smart phones and other mobile devises from a single account. The IR app also contains special content, stories and promos only available to IndieReader’s readers within the app.”
IndieReader’s plan is to include every book they review in the app, but that’s only feasible with titles that the authors choose to make available through platforms that feed directly into the app. Smashwords is one of the most streamlined–andfree–options authors can choose to work with, but IR’s ebookstore app will also pull content from a variety of other sources, including Ingram, Lulu, BookBaby, and more.
But with so many retail distribution opportunities available already, does an app like this one really have the ability to make an impact? According to Edelman, it does, but more importantly, it’s another way readers can find an author’s work, readers who already have a vested interest in promoting indie authors.”If you were a magazine, would you only want to be distributed from one newsstand in one city, even if it’s a big one? What about the people that don’t walk by that newsstand? What about the people who prefer to read their magazine over brunch at home, or who do their reading at the doctor’s office? There is a reason magazines want to be sold everywhere… it’s the same for books, even e-books.”