Indigo Books has just launched a new app for iOS that allows you to share, discover, capture, and discuss the books you love with friends and trusted experts.
Reco allows you to develop your own booklists for titles you are currently reading and want to read and then share it via social media. Your lists are not just limited to print either, but you can also include ebooks and audiobooks.
What I think is interesting is that you can follow other peoples booklists, including a ton of editorial content from staff working at Indigo and also CEO Heather Reisman.
Indigo is not really promoting Reco yet, since the app just launched a few weeks ago. There are only three reviews written on their Apple product page, but they are all favorable. Reco is the second app that Indigo has ever created.