Kobo has just signed a digital distribution deal with Mcdonalds UK for free eBooks available in Happy Meals. As part of the Secret Seven promotion parents will be able to redeem coupons for free eBooks.
The promotion will center around childrens books by author Enid Blyton’s ‘Secret Seven’, published by Hodder Children’s Books, will be running for five weeks in McDonald’s restaurants nationwide from Wednesday 30th April to Tuesday 3rd June. The six ‘Secret Seven’ short stories being featured in the Happy Meal are: The Secret of the Old Mill, Hurry, Secret Seven, Hurry, The Humbug Adventure, An Afternoon with the Secret Seven, Where are the Secret Seven and Adventure on the Way Home.
Two additional ‘Secret Seven’ and ‘Famous Five’ titles will also be available to parents and children through the £1 book voucher redeemable at WHSmith or Eason and the free Kobo eBook download available until June 17th.
Last year e-book purchases in the UK rose by 20% and research by the National Literacy Trust highlights that while traditional book ownership has diminished in recent years amongst older children, ownership of and access to tablets and other digital devices has grown.
Nine in ten children aged 5 to 15 now live in a household where they have access to the internet through a PC, laptop or netbook and in the last year, home use of tablet computers by children of the same age group has tripled.
Alistair Macrow, Senior Vice President, Chief Marketing Officer, McDonald’s UK said: “Kids today have come to know and expect content in digital form and introducing free e-books to the Happy Meal is another way in which we’re creating choice and keeping in step with our customers. As a customer-led business, it’s essential that we’re always listening to what our customers want and providing them with experiences and added-value features that fit with their lifestyles. Since leading the charge with free wifi in 2007, we’ve introduced a number of digital innovations to enhance our customers’ experience including the McDonald’s UK app, contactless payment as well as tablets and digital floor play in restaurants. Our free e-books are the latest way for us to deliver a fun, enriched experience for our customers at no extra cost to them.”