From the very beginning of digital lending through libraries and personal consumer shares, publishers have been wary of the implications of ebook lending. Once libraries became convinced to at least experiment in the library realm with their digital titles, artificial barriers were often put in place, such as limits on numbers of checkouts and 300% increases in price over an identical title in print. Libraries have suffered under the weight of trying to offer digital lending to their patrons while still ensuring that bestselling and front list titles make it to their virtual shelves.
Digital content provider OverDrive made a monumental announcement today in saying that Macmillan has made its entire ebook catalog available for the first time for lending through OverDrive’s school library partners. From the initial six hundred-plus titles that the publisher originally offered, Macmillan has now made more than 12,000 ebooks available to school libraries for student lending.
“Macmillan offers a wide collection of children’s and young-adult eBooks perfect for the K-12 audience,” said Karen Estrovich, Director of Collection Development at OverDrive. “We are thrilled that our U.S. and Canadian school partners will now have access to these titles, which are highly popular and often requested.”
Unlike some of the restrictions put on ebook lending, Macmillan has made all of its ebooks available without circulation limits, but still under a very standard one-book-one-user model, meaning schools who wish to stock more than one copy–just as they must do with print editions–must purchase additional licenses. The books are, however, only licensed for a 12-month period.
OverDrive has made major strides in the lending sector by helping publishers not only see the security behind opening up their catalogs to lending, but also to see the actual benefits in terms of consumer engagement and increased sales revenue once a book has been borrowed.