Nextory is a Swedish company that offers an unlimited audiobook and e-book subscription platform. In the last few months they have raised several million dollars to try and corner the market before digital content starts to really take off.
Nextory originally launched in 2012 with a business model similar to Audible, but the company found that customers were not responding. They pivoted to an unlimited subscription system in 2013 and are starting to make money.
The Swedish market is very underdeveloped when it comes to e-books and this format only accounts for 1% of the total book market, as opposed to the United States, where 50% are e-books at this point. Nextory is hoping to beat everyone to the market and become a substantial player.
Here are the three different tiers that the company currently offers.
Base, 99 kr / month contains thousands of e-books and audiobooks in from detective stories, classics to biographies and memoirs, and popular psychology. It suits those who want to pay a low monthly fee and do not think it’s so important to have access to the latest bestselling releases or business literature.
Standard, 199 SEK / month gives you access to thousands of e-books and audio books. This subscription level gives you access to all of the front-list titles that are released by major publishers, so this is perfect for people who want to read the newer stuff.
Premium, 249 SEK / month gives you access to all of the content on the other two tiers, including the latest news and business literature. This tier suits those who want to immerse themselves in their chosen field, or develop in new professional areas.
Nextory has been in the news a lot lately due to the fact they have raised over 2.3 million from Industrifonden. The company plans to expand into other Scandinavia markets in the next few years.
Michael Kozlowski has written about audiobooks and e-readers for the past twelve years. Newspapers and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times have picked up his articles. He Lives in Vancouver, British Columbia, Canada.