OverDrive unveiled the prototype of their video streaming service exclusively to Good e-Reader at Book Expo America. Since then, the company has been quietly securing content partnerships. In order to help facilitate the growth of the platform and add credibility to the entire project, OverDrive has hired Lee C. Milstein to the new position of Chief Strategy Officer.
Milstein, who previously held leadership roles at Google’s YouTube, AOL, and DivX, will lead OverDrive’s emerging digital media businesses including the expansion into streaming video and education content and services, and help direct the company’s overall strategy and strategic partnerships. He will be based out of New York, which is the first time OverDrive is expanding into key markets.
“With Lee’s successes in building both revenue and user base in his previous positions, we are confident that his efforts will accelerate the significant growth that we’re experiencing,” said OverDrive CEO Steve Potash. “In addition to working with our Executive team to direct forward-looking strategies and partnerships, Lee will lead our growing streaming video service for our global network of publishers, consumers and institutional partners.”
“OverDrive is in a unique position, having quietly established itself as the market leader in the distribution of eBooks and audiobooks to libraries, schools and retailers, and making it possible for readers to borrow their favorite titles digitally,” said Milstein. “I am eager to build on the tremendous innovation taking place here by expanding the channels for distribution and launching a premium streaming video service for our partners. The company has made significant investments in both infrastructure and global reach, and I am proud to help move the company to the next phase of its growth.”