Penguin Australia has introduced a new “heat” rating system for its romance publications which will serve to let users have an early idea of how hot or cool the content will be like. The ebooks, thus categorized, will make it easy for the readers to pick up more of a particular category that they like the most.
‘The last thing we want to do is to disappoint – or offend – readers and heat ratings tell readers exactly what they’re getting, up-front, when they buy a Destiny Romance,” says Penguin’s commissioning editor Carol George. “Some people don’t care whether there’s a sexy scene or not; they just want an enjoyable romance and are happy either way. Others like the bedroom door left wide open, while there are those readers who demand that it’s shut tightly, never to be opened.”
Categorization of books based on their content has been in vogue for long so that we know a dagger symbol symbolizes books on crime much as a smiley with fangs has come to be associated with books on paranormal. Penguin’s new heat-o-meter is also in line with the Sweet, Sexy and Blaze ratings that publishers Mills & Boon use to demarcate its ebook offerings.