The Polish eBook industry is starting to see some significant gains and rose 28% in 2013. There are some differing opinions on the exact figures when it comes to digital publishing. Biblioteka Analiz research exclaims that eBooks are valued at $16.3 million USD, while Pricewaterhouse Coopers is more conservative at $8 million USD.
Piotr Kubiszewski is an independent expert in digital publishing in Poland since 2005. He notes that there is only 40,000 eBook titles currently in circulation and 80% of new books that come out are digitized.
Publishers are not overly concerned with digitizing their backlist titles right now, because there aren’t enough sales to make it financially viable. In 2013 the book selling industry was valued at $800 million USD, and only around $8-%16 million USD derived from eBooks.
On a consumer level, one of the barriers of eBook adoption is the VAT. Currently in Poland if you buy a digital title you are paying 23%, meanwhile print books are only taxed at 5%. The lower tax bracket on physical titles might be one of the deciding factors when libraries, schools and academia are establishing book acquisition budgets, it simply goes further with print.
One of the bright spots that have really increased the viability of eBooks is the unilateral acceptable of watermarks by the publishing industry. This is a stark contrast to North America, which bogs readers in a mire of Adobe DRM. In North America, the average digital reader is locked into dealing with one particular ecosystem, because of the way they package their encryption. You can buy from Amazon, Barnes and Noble or Kobo, but their formats are not interchangeable. You simply can’t buy an Amazon title and read it on your Kobo.
Polish readers benefit tremendously from watermarks, because it does not restrict or hinder your ability to load the book on your e-reader, smartphone or tablet. No third party programs are needed and this makes the entire process more intuitive and encourages the loaning them out to your friends. Piracy is actually reduced because of watermarks, because there is a clear path of ownership and removing the marks is an arduous process, few practice.
The Polish eBook industry is dominated by a number of homegrown companies that have managed to flourish in the last five years. Virtualo.pl, Publio.pl, Nexto.pl, Woblink.com and eBookPoint.pl are the current industry leaders. Piotr’s research has noted that when it comes to eBook sales, 90% stem from EPUB or MOBI, while PDF files only account for 10%.
Amazon currently does not have an official presence in Poland, but that has not stopped the vast majority of readers from using them regularly. Kindle adoption is at record highs, 84% of all book sales from Publio.pl and 73% of Virtualo.pl are sold in MOBI, which is the main Kindle book format. It is very apparent that people are loyal to the Amazon brand over e-readers that are more common in that part of the world, including Tolino, Pocketbook, or Onyx.