Subscription ebook reading is nothing new. Companies like 24Symbols have been offering Netflix-style reading since as early as 2010, all vying for an all-you-can-eat approach to reading. It’s been difficult to get publishers on board with the concept without a clear structure for royalties, and it’s been equally difficult getting readers to shell out money to consume books when they’ve been happy with their reading options all along.
Now, a new company is launching with a new approach to the subscription model. Instead of trying to target readers with a “read everything you possibly can get your hands on in a month” idea, Rooster is looking at reading as something that consumers can do in bite-sized pieces whenever time allows. To that end, the company is building a platform that offers serialized content optimized for smartphones, for a much lower price than the subscription big boys.
Rooster’s co-founder and editorial director Yael Goldstein Love spoke to Good e-Reader today about the appeal of serialized subscription reading. While much of the content is currently in the public domain or sourced from the company’s other site, Daily Lit, a different model is underway in which classics are paired with contemporary content.
“We’ve been working directly with authors to try to create content that is specifically tailored for the Rooster experience.”
The shorter length of Rooster content is perfect for smartphone reading during snippets of time, something that speaks to the company’s model. Rather than luring consumers with a model that affords them the ability to read mountains of content for one price, Rooster’s clientele is expected to read serialized and novella-length works for far less than the cost of a typical ebook subscription plan.
Rooster is working with publishers to stock novella length or shorter novels, especially titles that just–for one reason or another–just don’t take off in the way that had been anticipated.
“Every publisher has this list of books that they loved so much, that they thought were just going to find an audience and be loved by so many people, but for whatever reason, it just doesn’t pick up or find its audience. It’s just this gem that goes unread. Those are the things we want to find, those books that deserve a second chance.”
While Rooster is in beta at this time, full launch of the site is anticipated for March 11. Users can sign up now for a free two week trial at the company’s website at readrooster.com.